M-Pesa did not just move money — it moved trust into a phone number. Every fintech built in East Africa since has inherited that assumption.
Trust travels through rails, not brands
Founders who understand this build on top of existing money rails instead of fighting them.
Comments (2)
This matches exactly what we saw building a payments product in Nairobi. Great breakdown.
Would love a follow-up on Tigo Pesa and Airtel Money integration specifics.
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